They should close the cases when showing them. Having them open is just too much with the LEDs. I saw other pictures of the white one, when it's closed, and it actually looks good. From these pictures the white one isn't too pretty.
I like the design. Really like the Nvidia edition because I like green. One of few cases with dust filter for all intakes including psu. Only thing I would like them to update with the new model is to make the usb 3.0 internal and not routed to the back of the PC. For the price it should have that feature. Looks better than HAF X imo.