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I am not a fan of marketing bs. 4x4 is some non-tech executives idea of a strategic decsion in order to "buy time" until they can get K8L out the door. The problem is AMD is like mom and pop trying to take on Wal-Mart. Intel has the resources to do it all inhouse and has some damn good people on their payroll (not to down play AMD).
Just look at the amount of work Intel does per processor and how quickly it moves processing techniques, AMD has a hard road ahead and always had. They will survive but I agree K8L better bring something good to the table. Also, C2Q is at least in testing stages and due in a month and 4x4 is what 2 months away? and K8L isn't due until 2H 2007?
Timing is everything.
Edit: I am cynical towards all marketing and bs stuff Intel and AMD alike, so don't think I am anti-AMD or pro-Intel, just enjoy cutting through BS

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Says you. C#\C++\Java\J2EE\JavaBeans developers would kill for an inexpensive (as compared to Opteron) 2 socket board that holds at least 4 GB RAM especially with inexpesive SATA RAID.
I asked for this early this year at voodoopc.blogspot.com. Obviously Rahul Sood was listening, cause Dell can now sell two socket Workstations inexpensively (like they have'nt been able to do since P3) to large AND small dev shops.
I can't wait. It has been reported (TheInq) that Dell will embrace 4x4 when it releases. And as Mr Rollins said Del will have the best range of products ever.
I realize that most of you would like to live in a time when people like you could prove their superiority through denial and negative reinforcment but those times WILL NEVER RETURN. Intel can NOT do anything to Dell. What will they do, say goodbye to 18-25% of the world market?
Dell is due to release Dimension AMD FRIDAY, SEP. 15th so we'll see.
BTW, if you don't believe me search voodoopc.blogspot.com for my posts. 4x4 was MY IDEA.( before Core 2 IIRC)
Why would people like myself who work with C# want a two socket board with 4GB of RAM? I have enough trouble getting my code stable with one CPU let alone the task of coding for two or more CPU's.
The software I build isn't necessarily all the complicated though, but you really need to sell that idea a bit more even at my experience level I really don't see the need, at least for what I am doing.
Games and media creation software sure, but most of the applications that are say going to be used by a SOHO user or even a medium sized company are going to have to be convinced that their software should be multi threaded.
Again with the AMD based Dell machines crap; you claim such high sales even before the product line is introduced, without providing sufficient customer demand. Whom are they going to sell these two million AMD based machines to? When Intel has been pushing the "look at the Core 2 it’s so fast" bandwagon. To say that Dell's larger customers are unaware of the Core 2 and it's advantages over the current AMD product lines is a bit naive at best don’t you think?
4x4 is your idea now?
You must be a pretty bad programmer. Having dual sockets has NOTHING to do with multithreading. Having 4 cores means not needing a separate Server machine. You can have a VM instead of a dedicated server.
With 4 cores, you can do SQL and Visual Studio and Google and Dev forums and Outlook and Word, etc WITH NO SLOWDOWNS.
Plus you can have a client VM.
And yes I would say that I pushed for it. Do a search on voodoopc.blogspot.com
One of my first posts was about 2 sockets.