To be correct, after the 1.6 Atom chips which I have in netbook, Intel designed a Pentium chip that sips power at around 7 watts max. Binning netted 2 and 4 core Celeron and 4 core Atom chips that has shown up in many laptops running Windows or Chrome . That series continues with smaller nm scale Plenty of stick computers have been sold with Atom chips.
So Intel has done well with the low power series, the rep of the slow Atom chips that came before the 1.6 and the gap before the newer faster low power series made it hard to get things going on the Atom front. To get the sales moving MS cooperated with 'Windows 8 with Bing' which was Free on under $200 systems which has helped a lot and is continued with Win 10 as you see the with the compute sticks.
So the great sales of Windows Laptops, ChromeBooks, Mimi PCs, Stick PCs and 2 in 1s these lower binned Pentiums have done well overall.
My ASUS X205TA 11.6" laptop gives 8 hours runtime and has sold like hotcakes as has Atom models from other makers.
I turned off most of the whizzbang UI effects and quick start (not needed) stopped or de-installed most live tiles installed Classic Shell. This laptop street price $140-199.
This Updated Atom Laptop $250 is a great deal.
https://www.amazon.com/Ultrabook-oBook11-1920x1080-Windows-Multi-language/dp/B01FFDC2CU/ref=sr_1_61?s=pc&ie=UTF8&qid=1471461265&sr=1-61&keywords=11.6%22+atom+laptop
Would I like to have a 4 core dual mem channel faster Celeron or new Z8300 Atom 64 bit Win version? Yes.
So Intel is still in the game and improving it's lower power mobile market.
I guess if it wont play AAA 3D games it's garbage.