No offense but... how do you know that? Have you measured noise levels? Have you benched it? Looks don't tell you much. Price is a factor, but if it's your primary factor, keep in mind that you often get what you pay for.That said, it has nothing that other go to coolers already have. Price usually determines what cooler I purchase
They actually look like they're the same size. Same size fan, same height, roughly the same weight... I didn't look at the other dimensions but at a glance I'd say they're comparable. The Hyper 212 Evo is a good all-around HSF for ~$35. With that being said this LEPA unit does have a BOL bearing so it could very potentially cool better while producing the same or less noise. I hope it can outperform the 212 Evo for only a few dollars more. It might be a nice middle ground between that and something high-tier like a Noctua unit.Looks like a small version of the Hyper 212.