I know something that can help the image of Alienware. Take a random person who commented on this article and give him/her that rig tested from the article. I have heard lots business have success in give away promotion especially during times like this. Maybe it's time to give something back to the ppl. I'm a pretty smart shopper and I dont remember ever seeing Alienware offers anything like coupons or promotional discounts publicly online. To me that's a deal breaker not simply because of the greed I felt from such a well-known company, but also how dumb I think it is for a company to just sit there and let other companies to fish all the customers. I know Alienware is like Lexus to Toyota, or Acura to Honda (Premium line products) but no one's gonna touch it when there are many other more affordable options around. All I ever see daily is HP, IBM, Lenovo (IBM), Gateway, Dell, having limited coupons on a number of their units, but not Alienware (Dell). And why bother sending a Alienware PR dude (marcdiana12) here to give everyone a speech, we know he's good w/ words but there's not action. Times like this simply words cannot convince anyone here anything. Provide something physical-like a freebie. You guy (alienware) are trying to buy the hearts of customers like many of us, this is how you do it. I'm not unreasonable, this is what makes sense to me.