Well there is no given number of times you can do that. If you have thermal paste I would just re-apply it pretty much every time you take it apart. It's not like thermal paste is expensive.
If you don't have some. Get some. In the meanwhile you're probably just fine with the pre-applied paste.
If you touched it, it just means that you might have wiped some of it off or your fingers might have introduced all sorts of impurities to the paste that might degrade it. It's still probably fine. Just not at it's best.
Just keep an eye on your temps. That's pretty much all you need to worry about. If your temps are fine, it's all good.
Best still get some paste for the next time.