new board companies don't have much business with the retail end till they are around for some time. personally, i'd never buy a board that doesn't give me control over the components.
making a mobo isn't too hard these days. the chipset which is the most important part part, isn't made by a mobo manufacturer and as long as they use quality parts on the mobo, you will end up with a reliable board. the reason why new mobo manufacturers don't give you all the options one such as abit does is because they use cheap transistors, capacitors, diodes, ICs, and so on.
once they become well known and enthusiasts start buying their mobos, you will start seeing them use more expensive parts and sell the mobo for more. since most of their business is usually with OEM or tier one OEM, there really is no need to use expensive parts. that why we tell you no to buy a dell, not because the mobo is going to die on you, but because its performance isn't as high as a mobo you would buy from abit or such.
a good example is my system. you wouldn't be able to do that with an oem board that doesn't give you options to raise the vcore because the transistors and capacitors they use are cheap and can't handle the higher voltages.
</font color=red><b><font color=orange>my sys:
mobo: Abit AN7 @ 442 FSB
CPU: AXPm 2600+ @ 4100+
ram: corsair xms @ 1:1 running 2.5-3-3-6
HDD: two raptors on raid 0
vid: 9800pro @ 467mhz GPU and 834mhz ram<P ID="edit"><FONT SIZE=-1><EM>Edited by scamtrOn on 05/14/04 04:12 PM.</EM></FONT></P>