I understand that ISPs have methods of making money other than selling data. They sometimes have local monopolies. However, what I cannot understand is the outrage over the legalization of them selling data. Granted, Google and Facebook can't see all of your data.
However, data is data. The big argument over this seems to center around privacy. If losing data privacy is so awful, then why hasn't there been an outrage over other companies taking data? Again, I understand that Google and Facebook rely on the data for a big portion of revenue whereas ISPs don't. However, the main arguments are over privacy, not revenue. Our privacy was already lost when we browsed on Chrome, signed up on Facebook, or used a Google account.
Having ISPs take our data does not make us loose it any more. ISPs don't see all my data. For instance, when I use the wifi on my house, I use one ISP. However, when I use my mobile data on my phone, I use a different ISP. If I use my college's wifi, I use another ISP. If I use my employer's wifi, I use still another ISP. No one ISP has all my data. No one ISP will ever have a complete set of data on one person, just like how Google and Facebook won't have a complete set of data for one person.
So, privacy at worst is lost a little. We seemed not to mind a few months ago when most of our data is taken. Now, people are outraged when only a little more data is used. This outrage is what I cannot understand.