Wow... Really, this is your best AMD? With every Tom's article about Hawaii I am more disappointed and wondering if I should take my first leap to Team Green for my next GPU purchase. On the other hand, Nvidia has some nicely engineered cards but also present their own unique set of issues. The GPU14 Livestream was just a disappointment, as well as the messed up pre-order launch and the BF4 bundle fiasco.
I was really looking forward to buying a AMD's next flagship GPU since I caught ear of Hawaii probably over a year ago. I wanted to replace my XFX 7970 DD Black, that honestly has yet proven to me why I invested in it. Low ASIC's, limited or no further OC, later on voltage locked cards across the board!?! The TIM was gobbed on worse than one Tom's has photoed, but the coolers surface did look better. That one should have been tossed in the defect bin without a thought. What gives? I get the feeling like we are paying to cover chip development and everything else is a careless, untested, cost cutting afterthought. ie. consistently terrible cooling solutions generation after generation. Or evidence of a clueless Exec or CFO getting their hands on the projects they have no business being a part of. I still have hope for the non-reference designs, for some reason, and will wait for a detailed verdict on their performance and quality.
From the photos the cooling chamber surface looks similar to my 7970, and IMO still looks cheap and poorly designed. Maybe from the looks the chamber is hydro-formed? But still, CPU coolers had and have much better engineering. I did replace TIM on the 7970 with XFX's blessing and with good results. But if you don't get the amount perfect you have air gaps between the two surfaces and you overheat. Too much and it oozes out the sides and makes a risky mess. I honestly think the tolerance between those two surfaces is far too loose which leaves you no choice but to fill that space with TIM. It is a fine balance and takes some trial and error, which takes time. Disassemble, clean, re-paste, reassemble, and bench. But if this is going to void the 290x's warranty, no thank you. And no way am I buying a separate cooling solution, that's just says to me "you fix it, we don't want to". That is unless prices are adjusted to take that into account.
As others have said, at these prices and calling them "Flagship GPU's", they should be perfect. The best than can be out of the box, bar none. They should be treated like the finest Venetian glass in every step of the production process. They should be proud of them. I would be ashamed to say I was a part of this product development. Without Tom's extensive testing these GPU's and line of communication with the manufacturers, AMD and Nvidia, us consumers would be none(or not much) the wiser about the products we are buying and they would probably get away with selling us these issues with no recourse without a site like Tom's.
AMD, to me, seems to have been struggling to find performance they wanted or the market expected with Hawaii and they decided to find it buy raising the temps and this ridiculous power tune software. If it doesn't run 100% at that frequency don't advertise it to run at said frequency. 94c is a joke to me, a cop out, and I wouldn't want that even in the best flowing case. It makes me think they just gave up somewhere in the development.
Maybe AMD and Nvidia should get together and develop a new standard for mounting these large cards into a PC case. Remote PCI-E and mounting maybe? Allowing proper space and airflow for Multi GPU's and room for more advanced and better engineered cooling solutions. Factory or aftermarket, it seems like it would be welcomed by enthusiasts.
Just my $.02