captaincharisma--if I already have an end table that I like, why would I want to buy another end table just to get wireless charging???
Your "better" way would give me an old end table that I don't need... and a new table that (other than the charger) might not be the table I want.
In case you missed it, the point of this kit is that you will have a fitted, flush-mounted charging spot on a piece of furniture you already own. In my book that's 100x better than having to buy some random furniture just to get charging. What if I wanted to add wireless charging to my bookshelf and the only furniture that's sold with chargers are tables? What if I want to put one in my kitchen counter?
Obviously this is more involved than mounting a regular wireless charger with glue or screws or something, but they're not saying that it's the solution for everyone. If it were priced a little more reasonably, I'd be very interested in adding charger spots for a few pieces of furniture.