Boy isn't giving it such a reassuring name just enough to forget its totally against you. Perhaps a bank robber should do bank robbery-enhanced! Surely then people will realize that hes doing a service by robbing the bank.
The reason why they can legally get away with such is however and why this isn't like a lawnmower, car, antique, or other object is simple.
The terms of agreement you accept with it and digital media laws.
Go ahead and read one sometime, they are 100% against the consumer
and they even go as far as to say even if their product directly causes
any harm they cannot be held responsible. (Remember Starforce?)
You are signing your rights away and accept that you do not actually buy the game but rather a lease and permission to use it. Until gamers get off their couch or if they are a master race gamer their desk chair
with protest and refusal to purchase until the terms of agreement change they will not and things like Uplay will only get worse. Of course we know gamers will never do such just look at how the MW2 boycott went.
There is a major flaw however to the system which actually may be able to be protested in court. Every other form of contract deal involves the deal being explained and then the deal is made. With any game you purchase the game and then its automatically assumed that you blindly accepted the terms of agreement. We PC gamers know this all to well, if we buy a game we can't even take it back so if we go to install and the terms of agreement says we have to be naked while playing the game while screaming into our mics singing the wheels on the bus song, we are stuck with either accepting or having a $50 coaster. The fact that the money is taken and nonrefundable before a actual agreement of the terms is done could very well terminate the agreement in the first place. It would be interesting to see someone try to take this to court.
*edit*
Also don't forget by law you actually have the legal right to back up any media that you legally own as long as you do not share it with others.
But notice that DRM itself violates this law by making copies not work? Even a console gamer should have a right to back-up any game they buy
be able to slap it in their console and have it work. But consumer rights laws are hardly ever enforced and hidden within the terms of agreement
you are likely signing your rights away. Once again money triumphs over rights.