John with all due respect you are so wrong and you know it, when you go shopping at the store you see a 50 inch TV for $800, you don't think about tax, you think about what a great deal and then you tell your wife or whoever that you paid $800 for it. Tax is something that you exclude from the conversation. That system costs $600 + tax, and it's a good/smart deal and if I decide to sell it on ebay I will easily make $250 - $300 on it. So I am not lying about the price, it's you who is dilusional.
Good deal is when you buy something for about $50-$150 off
Smart deal is above that.