Well I pity your stupidity.
So do you want to explain exactly what problem Vista solves for the average user to make them want to upgrade?
3D window borders? Yeah. wonderful, Joe Sixpack has just been lining up demanding those, it makes such a huge difference when you're browsing the web or reading email.
Can you name a single benefit that he'll see from Vista? Or are you just going to insult people?
Hey, maybe that's Microsoft's new plan: don't actually produce a new operating system that provides anything that will justify the cost, but spend a billion bucks on ads saying 'If you don't buy Vista, you're stupid!'.
Great idea.