I think that this article may be a bit of an overreaction when it comes to the price of a premium ASUS motherboard. A premium motherboard in the mainstream segment tends to cost a good deal
more than the cheapest CPU that it can take and then you have to add the "ASUS-tax" which only makes it worse:
AM5 Cheapest CPU:
R5-7600 - $194
Cheapest X670E Motherboard:
ASRock X670E PG Lightning - $230
Cheapest ASUS X670E Motherboard:
Asus PRIME X670E-PRO WIFI - $325
LGA1700 Cheapest CPU:
i3-13100F - $119
Cheapest Z690 Motherboard with DDR5:
ASRock Z690 Phantom Gaming 4/D5 - $155
Cheapest ASUS Z690 Motherboard with DDR5:
ASUS TUF Gaming Z690-PLUS-WIFI - $196
If you're building a pro-level HEDT workstation, then yeah, you're going to be spending some serious coin. Every time you go up a level, you pay exponentially more than the level below it. Just ask the people who have owned and operated Quadro GPUs.
The idea with a pro-level Threadripper HEDT workstation is that you're using it
to make money and thus, the cost of the platform is more or less irrelevant because it will very quickly pay for itself. Having a premium-grade ASUS HEDT motherboard that costs 8%
less than the cheapest CPU it can take looks like a bargain to me, certainly not something to cry about. Sure, the previous model was a good deal cheaper but this is still not bad compared to the mainstream segment of Ryzen and Core.
I have a feeling that Threadripper PRO CPUs will likely only be purchased by corporations anyway (which makes the price
completely irrelevant). Home-based prosumers are far more likely to buy "normal" Threadripper CPUs for home-based HEDT desktops anyway. In THAT situation,
$1500 would fetch a 24-core Threadripper 7960X which I believe would be a lot more attractive to home-based prosumers than a 12-core Threadripper PRO for $1400.