teamninja :
I have no idea what half these people are saying about WD... all WD currently is trying to do now is trying to have a foot in the SSD market I doubt Sandisk had anything new that would bring it above Samsung until the 64bit. WD is doing nothing to Sandisk hell nothing changed about Sandisk SSD.... WD will start pushing with the 64GB per die currently WD have nothing new to add to the SSD market so they are just now trying to have a foot into the market. Truthfully there is nothing wrong with these ssd and nothing has changed with sandisk or their ssd... Have half of you did a comparison? Did those that say the 199$ BXP is better yes its speed might be better but opening windows/apps for the regular consumer it is already capped since these are for consumers there is a 480gb while WD though slower the regular consumers wouldn't care as much as the extra 32GB from their 512GB SSD will have a more overall impact in there decision making
Actually, I remember reading that this was the marketing strategy from the start. In the SSD market, the WD brand would specifically refer to entry level, low performance disks. It's not really WD making these, it's just a sticker they put on it.
Capitalism 101. Marketing 101. Take your great brand of old tech, put it on new bad tech, and gain the alpha from the reputation, while the brand dies, as it would have anyway. WD and Sandisk are their own fake competition. They pretend to compete while segmenting themselves at different markets, price points, and performance. And hope they will together have twice the presence of other brands.
It's a poor strategy, but corporate is going to corpo, all the time.
It's like Milwaukee and Ryobi drills. You may think they are competitors, but it's all Techtronic Hong Kong junk made in China.