When I think Microsoft, the first two images that pop into my head are A seductive Bill Gates trying to peddle his PC, and Ballmer freaking out about how awesome Paint and Calculator are for Windows back in the 80's. To me, Ballmer is just as much a reverent force as Gates. I've never had the honor of meeting with either, so I can't say anything to the effect of their inherent Aura, but, I can say that Ballmer is easily one of the most underrated CEOs today. His strategy is absolutely phenominal. Microsoft isn't the innovator they once used to be, for better or worse, but I have never been prouder to be a Microsoft supporter. They are releasing some of the greatest pieces of software they've released in their history. Game-changing pieces of code that are sculpting the way we interact with computers in such a way that, I often suprisedly mention to myself "Oh shit, Microsoft isn't there yet? I'll wait for them." They aren't revolutionizing tech like they once did, which may be why this article even needed to be written. But, even if they're not revolutionizing the industry, they ARE revolutionizing the way the industry they enter works. The iPhone created the Smartphone boom, and is King for now, but I guarantee when WinPhone7 drops, it may not be as huge, but it will become the "baseline." It won't be special, but it will be EXACTLY what we want in a snappy, stable, functioning phone. It will be, for lack of a better word, the perfect phone, if only ridiculously boring and uninteresting. That seems to be microsofts' Niche these days, perfection, only boring. And that's because that IS Ballmer's vision. He is the stalwart to Jobs' revolutionizer. The Mainstreamer versus the Inventor. And I think, with a company like microsoft, that is the perfect target. Don't be remembered for making cool products that aren't perfect, be "the once company." the "go-to" that people are trying to out-do. When I think office mail, i think Outlook. There may be a million clients, but they all compare to outlook. And that is Microsoft. They aren't better; they aren't more; they just "are". And that's the way I like it ^.^