The video card "BIOS" isn't really necessary to boot the system so it's really better termed an option ROM. If it gets bricked then installing a 2nd video card (even PCI) or using an IGP will let you see to fix it and sometimes you can even fix it blind.
It's similar to bricking a router or phone. As long as the CFE is still there (analogous to the BIOS) it still actually boots so you can flash install new firmware (which is like the OS)
Be aware that some manufacturer-supplied flashing tools are designed to set a flag if flashed so they can tell it's been modified before and deny warranty service.