Mistaking .... or any large chain retailer that sells computers and computer parts for a "Computer Store" is the heart of the problem. Snipped - WizardOZ
Explain this one then.
ONLY 2 weeks ago I went to a store called Incredible Connection. (widely known throughout South Africa as Incredible Corruption :twisted: ) They do only pc stuff for the record.
I just wanted to buy an AM2 mobo. I spoke to 4 different people each referring me to the other before I spoke to the manager (He does the tech support if the others are incompetant). It took him and 2 of the previous 4 half an hour (going thru every mobo in the storeroom) to tell me that they don't sell any AMD products 8O
WTF. He was like "if i had told him that it was an AMD mobo he could have saved me my 30 minutes".
Which part of "large chain retailer" was unclear?
Here in Canada and the US, we have a number of such establishments. Some, like Tandy / Radio Shack / Circuit City-The Source are still in business. Others, like Computer City are no longer with us. And then there a chains like TigerDirect, which have semi-competent staff. TigerDirect sells OEM stuff, unlike any of the others which are limited to retail-packaged product.
But even the best of these establishments are faced with two very critical concerns. First, of course, is just getting enough warm bodies available to staff the stores as "fully" as the owners / management deem necessary. Knowledge depth and skill are in a very distant second to willingness to work, especially when the second factor is raised. This would be the really low wages these establishments are willing to pay the front-line staff.
It is trite but true: usually, you do get what you pay for.
Now let us factor in a third, absolutely critical, detail. That would be the composition of the largest segment of the customer base these stores serve. The descriptor "knowledgeable enthusiast" is definitely not applicable. The correct descriptor is "average citizen". Most of whom are niether interested in, nor care about, even the gross details of what is in the computer they are about to buy. Indeed, many of them not only don't understand computers, they are frankly scared of them. You would be shocked at how many of these people call mass storage devices (hard drives) RAM or "Memory" and get very angry when you try to gently educate them about the difference.
Even the most minimal levels of knowledge on the part of the staff in such an establishment are way more than sufficient to deal with such clientel. As a further detail, you should keep in mind that many if not most of the "sales associates" in such stores are paid by a combination of really low base wage combined with commisions. Have you never wondered why so many of the staff you deal with are so insistant on ringing up any sales they may have made to you directly on a sales terminal in the "computer department"? Where they have to log-in onto the system with an ID number, instead of just sending you along to the main bank of cash registers?
And, even when I go into a computer store that I know has truly expert staff, I do my best to make what I need and am shopping for very clear up front. First, this saves them time, second it saves my time, and third, I am being courteous and respectful by not assuming they are mind-readers.