I buy maybe 1 to 2 pc games a year. I don't have the income to try games on a whim. I usually listen to gamer reviews (not critics) before I decide to lay down my cash. I was extremely excited about this game and wanted nothing more than to reward blizzard for a quality title. Now, I will treat it like any other mediocre title that releases: pirate it, or buy it used.
I understand that developers who make mediocre games want revenue to, but those games have no value to me. It's like a bad movie on the sci-fi channel. Have I watched them?....Yes. Would I pay to watch them?...Hell no! Nor does anyone expect me too. Duke Nukem' 3d, Soldier of Fortune, SoF 2 (disappointment) Half-life, Half-life 2, Unreal, ut tournatment, ut 2003, ut 2004, unreal 3 (disappointment), Morrowind, Oblivion, Call of Duty, and other games that weren't as good, are games that I purchased because I beleived them to be worth the 40-50 dollar price. Developers know what is out there and the standards needed to sell a game, but some turn out generic gargabe to turn a buck and then get pissed when someone pirates it.
With a title like SC2, blizzard should be happy with an IP that will sell at least 2 million copies on name and hype alone. The only reason I see that they would resort to such extremes is that they know that it might not capitalize on the laurels of the original or they have future plans to some how milk more money out of their customers through battlenet, which is more likely.
Successful developers and publishers of huge IP's (i.e. bungie) have enormous egos when releasing sequels of this magnitude. They think they can give less for more at an inflated price just because they have a premium brand name. Look forwarded to Blizzard setting the trend of bastardizing the pure gaming experience that Starcraft and Diablo was.