Did any of you actually pay attention to what Microsoft presented at Build or the statements they've released?
- It will be free to upgrade to Windows 10 even with pirated versions, but with a pirated upgrade you don't get the genuine windows mark. (IMO there will be probably be some sort of catch to it, like limited OS support.)
- Most development will be directed at the PC end of the spectrum. (This means handsets and other Microsoft driven devices will be their focus probably sometime within the beginning of Mid June until September. So prepare for HoloLens and Surface Pro 3 advertisement commercials to be pushed up and geared for the the Holidays.)
- The goal is to unify and expand on unix/windows system itself this time around. A new hybrid called "Continuum".
-^- Disclosure: The following is only IMO, so take it with a grain of salt. This is a prime example of a power move to gain its foothold for the next generation. By unifying and expanding upon unix for cross platform virtual emulation as the Core OS. Furthermore this buy them ample time to work on the biggest issue that has been plaguing almost almost all tech for a very long time now, and in this I refer to as -- scaling and compatibility. Which is rather ingenious since it's what pushed Javascript and Dom to the forefront of the modern day internet.
It seems most people have gone oblivious, chosen to ignore, delay entirely, or simply give minimal attention to it. It's always been Microsoft goal on the OS end to create a more unifying system, to support all platforms, and to integrate itself as a central hub of the Tech world. Hence the move to support and develop with the Objective C programming language, or the Android App support.
While Google has it's eye on new Technologies, Linux with security and databases, Apple with Design and Ease of Accessibility. Combine all of those and eventually they'll seek a hybrid common ground, and that will be the future of Microsoft. It's simple really, everyone has something their good at, and it's time to co-ordinate that. Hence the assistant software and productivity suites released by Microsoft. Hence the move by Bill Gates and that scandal with Netscape or monopolizing the Market. Microsoft doesn't have to be on the front-lines of the tech war at every single moment. It just has to show up and support those that choose to do so. They've has always been an end game corporation. The only real difference is no one has an idea of what end game really is as they develop, most claim they do and that's where people feel cheated. I blame this on most marketing teams focus on quarters and assets, liabilities and think only in hindsight, something Steve Jobs knew about all to well.
So to all the little fanboys & girls out there, and their Masterace comments, you guys look ridiculous not as simple trolls but just straight up ignorant. These Tech Giants aren't going anywhere anytime soon with your one little irate comment about UI changes, they're listening to you yes but they don't have to really change much when they know where their going with their company. Sure you are the consumer and you do have your part to play, but this isn't just Windows 10, this is the unix system, it's more about "Continiuum".
It will definitely be interesting to see how Apple, Google, Intel, IBM, Nvidia, AMD, Samsung, Sony, and the rest respond at the 3rd quarter this year, not only as they work together competitively, but to see how they inspire each other to go further. Great things are happening and I'm almost sorry some aren't as Tech savvy as they think they are, all because they got this notion that by claiming to be a developer they are entitled to be anything more then a troll. (Can't even fix a few bugs on a preview while expecting a polished OS.)
P.S. The aim of Microsoft and HoloLens is to ensure it's place in the future market by implementing its OS within more than the just the gaming and overclocking community.