[citation][nom]Shloader[/nom]Sorry to bring a slightly off base comment but how can Microsoft bring about an ad displaying a non-existent feature of their OS when there's a non-existent chance of ever having same feature for their gaming console? Given their past stance on Blu-Ray w/ Xbox 360 this just ... I don't know, it pisses me off. And yet I'm copying a blu-ray on a PC running windows 7 in the other room. Weird, right?[/citation]
Windows may not support Blu-ray natively, but if you buy a windows laptop with a blu-ray drive, then you get the software needed.
So the comparison between a hardware manufacturer and a software manufacturer, Apple vs Microsoft (a comparison Apple instigated), gets retconned so to speak. Microsoft said, "Alright Jobs, you want to compare us, lets compare us" and thus made an ad including functionality provided by the manufacturers (Toshiba, Asus, Sony, Dell, etc.) rather than itself.
Pretty ingenious really. And now that they produce a full featured, free AV suite as well as built in Windows Defender, Jobs can't really use the virus angle anymore.