[citation][nom]xbeater[/nom]SO WHAT?? They give you the flexibility to make it work. The only reason that M$ doesnt have builtin BluRay support is because of massive licencing fees probably. just TRY and get bluray on your mac, is the point they are trying to make.[/citation]
Actually you can get blu ray on your mac...blu ray is just a movie encoded a certain way (.m2ts), which is playable on a mac. So technically apple gives you that same flexibility. So their point is misinformed and not valid.
I'm not a huge apple fan or a huge microsoft fan, but it's rather funny to see Microsoft releasing an ad about bluray when they offer a) no native support for it, b) pioneered the HD-DVD format and talked about how much blu-ray sucked, and c) came out with a complete failure of an Xbox 360 HD-DVD player. How long did that last...? As much as I despise Steve Jobs, at least he stuck to his guns on this one, and there are both external and internal blu ray drives for mac, as well as support for it thru Roxio Toast. So the Windows/Mac blu ray is moot at best, neither platform offers native support at the software level (though quicktime can convert it or you can play it through VLC). Neither Microsoft nor Apple manufactures a bluray drive. So, even if it isn't "built in", people on a supposed enthusiast site should have the sense to install a drive. Plus, isn't this supposed to be a site where many people like to custom build, add, subtract, etc to/from their machine of choice? Who gives two craps if its built in? It's kinda sad Microsoft has to use the words "built in" to make itself appear better.
What was the point of this? All it sounds like is Microsoft preying on consumer ignorance.
Just as a quick aside, if you want a blu ray player, try a PS3, its still the number 1 or 2 rated blu ray player on the market by CNET and others. And it's cheaper than either a laptop (w/1080p res) be it apple or microsoft. Again, making the whole ad completely ridiculous and moot at best.