I used to really like WoW, but it's so bland, shallow, and boring now that it's no longer fun to play, let alone worth a subscription fee. They went completely the wrong direction with it for me. Had they made the Talent Trees more interesting, like EQ II's Alternate Advancement (which covers non-combat things to do, like crafting professions, etc.), added housing, made the profession/crafting useful and interesting at all levels, added some RTS aspect to the world itself, and made down-leveling characters possible, and shrunk (and capped) the stat numbers to BC era, then it might still be interesting. It has always upset me that Blizzard wastes tons of great content by forcing players to level beyond it just to see the new content. They should have capped the levels at 60 and simply added more content with the "expansions". As is, Blizzard just remakes the game ever couple years rather than actually expanding upon it.
I truly loathe the smug manner in which Blizzard treats its customers - Blizz knows best! They will tell you what you think is fun and if you disagree, well, you're just stupid and part of the "vocal minority". This is the reason I wouldn't buy any of their products again. The other reason is their clear desire to kill WoW for anyone who's IQ is higher than 40...