[citation][nom]ikyung[/nom]Half a million subs is considered successful in the MMO market. WoW still has 10 million.. and Blizzard has another MMORPG coming out. They are fine.[/citation]
The problem is that they have lost 1.7 million immediately after the release of an expansion. People can keep saying they are fine, but that's troublie to people. It shows a definate lack of direction.
Had the subscriptions been lost next year, after the release of the Deathwing raid when no new content is being released, yes, people could say they are fine, it's merely people finished with the content. But that can't be said now. With the losses occuring during new content people have to ask "Why?".
A telling little piece of the puzzle is outside Warcraft merchandise. Comics and the magazine have been cancelled due to low sales. The first pre Cataclysm novel, The Shattering, had low sales. When associated merchandise starts failing, that's a sign that the base fans of a product may be losing interest. Considering that Warcraft has for years been incredibly popular, one has to wonder why the last 3 years have shown, first no growth and now fast decline in subscribers.
I don't buy the "the game is old" argument. WoW is an MMO. An MMO is suppose to have new, fresh content released for it. It shouldn't become stale because the story should always be advancing. However, that's the problem Blizzard faces with WoW. Starting with Wrath, they truly started failing to show the story in game. About half of the content they talked about with the expansion never occured. They never had the Outland raid, which many believed would be Deathwing's Lair which would have made perfect sense considering Deathwing was the main antagonist of Cataclysm. Baleheim and Gundrak were never finished as raids. The Tournament of Champions was made into a very subpar raid and during Wrath beta players were told it was only suppose to have the 5 man to it. It was very clear ToC was merely a "filler" raid. A lot of the storyline also just made no sense.
Then we come to Cataclysm. They talked during beta for that about how it was likely Danath would return to Arathi to confront Sylvanas, how there would be shown major conflict between The Forsaken and the Argent Dawn/Crusade. The return of Kul Tiras was said to be likely. None of these things happened. Instead content such as the Abyssal Maw raid was cancelled with the cryptic "We feel Neptulon's story was completed" when the last players saw of Neptulon was him being taken away. Hardly much of a finish.
Blizzard could shore up WoW if they wanted to. Warcraft has been popular as a franchise for over 15 years. No way it should get stale in just 3 years. But in order to do it, they need to need to start putting the story back into the game. If they don't do that than WoW will only see the bleeding of customers accelerate. It also means that a lot of die hard Blizzard fans won't be as quick to see another Blizzard release as a "mandatory buy".