/d [:MM-DD-YYYY] Copies source files changed on or after the specified date only. If you do not include a MM-DD-YYYY value, xcopy copies all source files that are newer than existing destination files. This command-line option allows you to update files that have changed.
The file system doesn't know if a file have been copied once or evan many times.
A backup program or any copy function can see if the file/s you are copying, already exist on the target drive/folder. Hence it can suggest to only copy non existing files on the target, or only files with a newer date/time.