I don't see what the big deal with pre-ordering is. If you're and early adopter or are overdue for a PC then why not. Clearly people are pre-ordering these so there's a market for pre-orders. As for people who are satisfied with their old rigs I am one of them, got my 2600k chugging along just fine (but also have a I7-3930k, FX8320, a bunch of I3, I5's, FXs, Athlons, Phenoms). But when you consider the extra cores, and they are as fast/faster than the latest intel offerings, and do so at 65w (for the 1700). There's many reasons for people to upgrade to a Ryzen, other than just CPU performance, there's energy consumption, heat, noise, all the new capacity of the new chipset's platform. Would have loved to have seen an 8 dimm setup like an x99 so you could run 128gb of ram.