I am starting to believe that the first to be suckered by the iGiants were actually the advertisers.
I've always just been annoyed by ads, and, unless I am horribly mistaken, I've never bought anything significant, because it was advertised.
No ad could make me like Coke or Pepsi, I never bought any car new, or because I really fell for its looks, most of my money just went into a home-loan and into things like food, water, heating, electricity for a big family where decisons aren't driven by ads because necessity steers most choices.
And, of course, I've always built my computers from parts (except notebooks) into practical boxes for decades...
In short: shiny bling-bling is just another type of noise to me and why should I pay for something that is essentially Heavy Metal to eyes and ears?
Now, that iGiants try to push you into subscriptions, all those annoyances make far more sense: they are exactly and only designed to inflict pain. Just enough pain to have you finally yield and subscribe.
And once that's done, they'll just raise the bar or start advertising for the next level of pain relief, joining the suckers won't do much if any but empty your pockets and empower the iGiants to fasten their stranglehold further.
And they somehow managed to get advertisers into paying for that war and most of the original setup cost of their platform. Probably by faking just how successful advertisement was for any given market.
Well, I guess it stands to reason, that if you do advertisement, you also believe in its effectiveness...
Just like marketeers believe that marketing is doing something useful.
That said, the right to self-defence via any code you run on your PC against code that is slung at you from the web may not be infringed. It's bad enough they can make you pay for the energy wasted in that battle or that they cannot be sued for the suffering bad ads cause.
Don't feel guilty using ad-blockers, because not only is it both right and your right, but their arguments with regards to advertisers becoming paupers otherwise is patently false and only self-serving.