I never understood why people would pay so much extra for a little Apple logo, until I was having a couple beers in Skagway, AK at a little tourist bar. I hate to say it, but I was eavesdropping on a conversation a few tables down. A lady was bragging about her recent purchase of a Mac Book. I listened as she rambled through every slogan, catch phrase, and Apple branded jargon in existence, finally she ended with, "It just works." It was then that I understood the power of the Apple advertising (brainwashing) campaigns. It is scary stuff.