[citation][nom]TA152H[/nom]Apple creates markets, Microsoft goes into markets created by someone else, releases inferior products, and uses monopoly power illegally to destroy competition. This isn't opinion, it's backed by law. Microsoft has been punished with it.The first Apples broke new ground. Lisa was the first generally commercially available GUI, so created the market and made it mainstream (with the Mac), despite the fact Xerox invented it. They couldn't get it anywhere. iPhone changed the market. iPad was considered useless until Apple did it right, and then everyone decided there actually was a market for it. Microsoft has destroyed, illegally, products instead. What market did they create? How about Microsoft Bob? That was a nice attempt, huh? They destroyed OS/2, Netscape, 1-2-3, etc... by leveraging monopoly power, not because they had superior products (especially in the case of OS/2). They actually forced PC makers to pay for Windows, even if it wasn't installed on a machine they sold. They keep copying everything Apple does, except they aren't competent so can't compete, and lose badly. Apple is pretentious and overpriced, but at least desirable for some people. Microsoft stuff is just crap, and even priced lower, can't compete. Their old solution was to knock the better company out of business by using monopoly power, but they can't. So they lose. Again and again.[/citation]
[citation][nom]TA152H[/nom]Apple creates markets, Microsoft goes into markets created by someone else, releases inferior products, and uses monopoly power illegally to destroy competition. This isn't opinion, it's backed by law. Microsoft has been punished with it.The first Apples broke new ground. Lisa was the first generally commercially available GUI, so created the market and made it mainstream (with the Mac), despite the fact Xerox invented it. They couldn't get it anywhere. iPhone changed the market. iPad was considered useless until Apple did it right, and then everyone decided there actually was a market for it. Microsoft has destroyed, illegally, products instead. What market did they create? How about Microsoft Bob? That was a nice attempt, huh? They destroyed OS/2, Netscape, 1-2-3, etc... by leveraging monopoly power, not because they had superior products (especially in the case of OS/2). They actually forced PC makers to pay for Windows, even if it wasn't installed on a machine they sold. They keep copying everything Apple does, except they aren't competent so can't compete, and lose badly. Apple is pretentious and overpriced, but at least desirable for some people. Microsoft stuff is just crap, and even priced lower, can't compete. Their old solution was to knock the better company out of business by using monopoly power, but they can't. So they lose. Again and again.[/citation]
[citation][nom]TA152H[/nom]Apple creates markets, Microsoft goes into markets created by someone else, releases inferior products, and uses monopoly power illegally to destroy competition. This isn't opinion, it's backed by law. Microsoft has been punished with it.The first Apples broke new ground. Lisa was the first generally commercially available GUI, so created the market and made it mainstream (with the Mac), despite the fact Xerox invented it. They couldn't get it anywhere. iPhone changed the market. iPad was considered useless until Apple did it right, and then everyone decided there actually was a market for it. Microsoft has destroyed, illegally, products instead. What market did they create? How about Microsoft Bob? That was a nice attempt, huh? They destroyed OS/2, Netscape, 1-2-3, etc... by leveraging monopoly power, not because they had superior products (especially in the case of OS/2). They actually forced PC makers to pay for Windows, even if it wasn't installed on a machine they sold. They keep copying everything Apple does, except they aren't competent so can't compete, and lose badly. Apple is pretentious and overpriced, but at least desirable for some people. Microsoft stuff is just crap, and even priced lower, can't compete. Their old solution was to knock the better company out of business by using monopoly power, but they can't. So they lose. Again and again.[/citation]
FANBOI ALERT!!!
If you think Apple is any better than Miscrosoft, you're crazy. In fact, for a lot fo your dissertation you could use "Apple" instead of "Microsoft" and "image marketing" instead of "monopoly". Fancy that.