de5_Roy :
^^ seems so. looks like RR is doing things right.
but why isn't gpu revenue higher than before? i mean 3% up from last quarter's... even after attractive game bundles and such... their income actually decreased from last quarter, i didn't expect that.
Simple, people aren't buying tons of PC's. The PC desktop market is saturated in all modern countries. They've become as common as stoves, refrigerators and telephones. People tend to replace their PC only when it breaks or is so old it can no longer do what they want it to do. As enthusiasts we're constantly tinkering and buying new stuff but more consumers don't do that. They buy prepackaged PC's from OEM's and then stay with it for four to six years before changing it out again. OEM's been feeling the pain lately too. As AMD has a smaller market share it's getting less sales then Intel is.
That's the primary reason AMD is pushing APU's, they know the day of large desktop PC's being commonplace is coming to an end. There will always be room for people like us but they need to plan around the common household and that means consoles, mobile applications and SFF systems. SFF systems are the next thing to take off, previously the manufactures were never able to get them small enough, cheap enough or stylish enough to make a mass market appeal. This is slowly changing as I witnessed the other day. Coworker took the M350 case, put his own board into it with a USB wireless keyboard controller and wireless network adapter hidden in the front face plate. His plan was to mount it behind his large LCD TV using the VESA mounting brackets that came with it. The whole thing will be completely out of sight yet able to communicate with this home network via 802.11N and wireless keyboard / XBOX controller access. Basically an invisible media PC that acts like it's part of the TV.
That's the kind of stuff we'll be seeing integrated into everything in the future, just like home NAS's were.