Considering AMD now have the strongest IGPs, and coined the term APU, then yes, for their purpose, they are high end.
In performance terms, AMD is behind Intel, at least until Llano and Zambezi arrive, however in terms of low-power computing, AMD is ahead of Intel with its very first new product in that area (and let's remind ourselves of how people thought all AMD processors were hungrier and lower performing, and to an extent, that's spot on, but not exclusively the case anymore). As I've said to someone recently, the most purchased products are towards the lower end, which Brazos and Llano should cater for nicely. You forget that not everybody is an enthusiast and not everybody visits tech websites.