After reading this review and the one over at Anandtech, and after a day thinking about it, I have to say that, while the new naming convention will induce some confusion and even lead some gamers to say AMD released a worse card (but that will only last until next week, or whenever AMD launches the 6900 series), I will concede that their argumentation makes perfect sense. Not desirable, but at least they're not rebranding cards like Nvidia did.
Anyway, Nvidia is left in a very difficult position. It immediately dropped the prices on their GTX 460 1GB by an unbelivable amount. Where I live, the cards would go from € 210 to € 269, and the overclocked version is now being sold for an incredible € 169.99. Yes, it is mad!
But what they are trying to hide here is the fact that a stock 6850 is a match for the stock GTX 460 1GB at a lower price and increased power efficeincy.
And while they had to push reviewrs to use it, Nvidia won't ever release an officially overclocked GTX 460 because that card comes dangerously close to the GTX 470, sometimes even surpassing it!
What they will do is release a replacment for the GTX 470, probably next week. (And no, it does not take insider information to know this, it just makes sense). That have the CPU ready, it's the same powering the GTX 460, and in fact it's been in the wikipedia page for quite some weeks now. The fully fledged chip while having less cores, will be faster than the GTX 470 and WILL replace it (as it's much cheaper to produce), leaving Nvidia with a single behemoth, the GTX 480.
I have to agree with a reader who said these cards are like the 8800GT compared to the 8800GTX. They're good enough, more efficient, have more features and are CHEAPER.
When it was launched, the GTX 460 1GB seemed like the best card to replace my factory overclocked 8800GT, but, suddenly, it's not.
And that is quite an achievement for AMD. I spent all this time postponing a decision, but I made it now: I'm going to buy a 6850 next week!
Cheers!