[citation][nom]MattMock[/nom]In the monthly best Graphics cards you mention that AMD is dominating. I wonder why though. Are Nvidia's cards capable of maintaining a price premium because consumers are willing to pay a little more to use Nvidia drivers and extras like PhysX and 3d vision? Or possibly are their cards more expensive to manufacture and so Nvidia must raise prices to maintain margins and simply suffer reduced sales at those prices. Anyone know?[/citation]
It may be a little bit of both. Nvidia's GPU dies are often larger than AMD's competing GPU dies so they are more expensive to manufacture and binning hurts even more and Nvidia is just more famous, people are willing to pay for them. We have several games that are specifically written to work better on Nvidia cards than on competing AMD cards, and some games saying "Nvidia, the way it's meant to be played" or something similar can't help there.
AMD dominates because Nvidia cards tend to have worse value in one way or another. Nvidia's cards can use more power, be more expensive for the same or worse performance, or just not even have competition from Nvidia. The only notable exception (at least as I think) is the GTX 560 Ti, which is about as fast as the 6950 and according to Tom's uses less power. Everything slower than it uses too much power and everything above it is too expensive. The GTX 570 isn't noticeably faster than the Radeon 6970, but it's more expensive and it has less memory (only 1.25GB, 6970 has 2GB) so it can't handle high memory situations as well as the cheaper Radeon, especially in multi-GPU configurations. Due to the excellent Crossfire scaling, two much cheaper Radeon 6950s can fight with two GTX 570s in dual GPU setups and the 2GB 6950s are even better for such situations.
[citation][nom]hardcore_gamer[/nom]I hope the price of 7770 comes down to $130. That is where this card belongs.[/citation]
[citation][nom]phamhlam[/nom]If the 7770 is the same price as the 6850. I think we have the best value card right here. The 6850 was a great budget card but this card will change that.[/citation]
Yes, lets price a card that performs slightly worse than the 6850 in the price range of the 6850... This card is part of a new generation, it is supposed to have better price/performance than the previous and the previous is supposed to also drop in price, not let the new generation be even more expensive.
7770 should cost about $110-$130 USD, not a penny more for launch price, and that's not counting the price drop that's supposed to happen. Including it, this card should cost $80-$100 USD.
[citation][nom]Chad Boga[/nom]AMD, the "consumer's friend", releases their Bulldozer of GPU's. LOL[/citation]
That's an idiotic statement simply because unlike Bulldozer, GCN is a good architecture. These cards show a die shrink and improved performance per watt over the previous generation. Bulldozer is a die shrink with decreased performance and this is pretty much the opposite of what you're trying to say.
[citation][nom]Big-Mac[/nom]Kinda of disappointed.i am waiting for a GPU that power consumption = 6850, perfomance = 6950, price = $150.[/citation]
That sounds about where the Pitcairn cards will fit. Expecting a mid-range card to perform like a high end card isn't going to work. Although apparently AMD feels the need to price this mid-range card about 50% higher than it should be, almost in the start of the high end pricing range.
[citation][nom]jezus53[/nom]Maybe AMD is intentionally selling these at an inflated price. Hear me out on this. Maybe they have the high prices to drive people into buying the old inventory of 5xxx and 6xxx cards. Then once that is cleared out they'll drop the price. Either way they make money, whether they sell a 7770 or a 5770. That way inventory on old cards sells quick and you are left with simply making and selling your current gen. Just a thought.[/citation]
That's actually a very good possibility. By selling off the previous generations before the new generation is attractive to buyers they make greater profits because the older cards are sold at a time where they have greater value, instead of retaining the stock of them and selling them over time as their value depreciates. In the mean time the 7770 is over priced so any of it's sales will bring in a huge profit, especially since it undoubtedly costs less money to make it with it's GPU being smaller. That way the older cards get sold off as the newer cards make back their R&D costs relatively quickly. Once the old cards are sold out or close to it, the 7000 cards go down in price and sell more to make up for the price decrease.