Personally, I'm pretty disappointed that AMD is even bothering to launch a flagship card. At some point this generation AMD will be selling a card with RTX 3070 level performance for around or below $300. That should have been their launch target.
What's the point in trying to compete at the high-end when RDNA cards have no mainstream credibility?
They still haven't educated the market that RDNA is a lot better than GCN, nor that their drivers have improved.
What chance does AMD really have to capture the "money is no object" market, when none of their cards can even break the top 15 on steam?
The GTX 960
gained market share over AMD last month. Even though AMD's better performing RX 6400 is occasionally available as low as $120. What I'm saying, is that "slightly lower extreme-high-end pricing" will never solve their fundamental problem. AMD handled their constant GCN refreshes/rebrandings so poorly that they still have a bad reputation to overcome with the 90% of gamers in the mainstream market. So far, AMD still has done almost nothing to try and win that market back. AMD can't compete with Nvidia on marketing dollars. AMD really has no choice but to release a modern $200-$300 card with "you would be a complete moron to buy anything else" levels of performance.
Until that happens, Nvidia will be able to continue acting like AMD doesn't even exist.
If AMD can't even convince GTX 960 owners to upgrade, then how can they expect their sales pitch to work on gamers using a 2080 Ti?