Rogue Leader :
JimmiG :
Not a huge fan of all the unnecessary heatsinks and decorations which are only there for looks and don't actually enhance the performance or reliability. Still it's nice to see AMD feeling confident in aiming for the enthusiast or "gamer" market, where performance and the number of blue LEDs are crucial.
Looking at the boards the only heatsinks they have are on the VRMs, and those are hardly only for looks. If the previous AM3+ generation has taught us anything its that VRM cooling is extremely important both for stock chips that are high clock, as well as any serious overclocking.
Well hopefully the RyZen CPUs won't be 220W parts, even when overclocked. A few VRM heatsinks aren't a bad idea, but they don't have to be so unnecessarily big, come with LED lighting, and be shaped like the F-117 fighter. A traditional heatsink design is more efficient and less intrusive.
My plain GA-Z87X-D3H has powered my de-lidded 4770K @ 4.5 GHz flawlessly for 3.5 years now. There was no need to pay 2-3X as much for a fancy "gamer" motherboard since it would have made zero difference to the performance or reliability.