If that's correct it's actually a bit underwhelming. AMD is positioning itself as the price leader, only matching competing products and slightly undercutting prices. Or then people who forward rumours are not very well informed of the eventual performance figuresThe first card would be called the RX Vega Core which will start at $399. It will deliver performance on par with or better than Nvidia’s GeForce GTX 1070.
Then RX Vega Eclipse which will be priced at $499 and will compete head to head with the GTX 1080.
The RX Vega Nova will be the Big Vega that will retail at $599 and rival the GTX 1080 Ti.
AMD not really do it because they like it. look what they did with 7970 for example. instead of pricing the card at $400 like their previous flagship (HD5870= $400, HD6970= $380) they choose to price them even more expensive than nvidia GTX580. back then it was something that was unthink of when it comes to AMD because majority of people expect that AMD will always undercut nvidia pricing. but this is a very clear sign that AMD also want to price their product like that if given the chance. and since AMD decided to bring in HBM to consumer grade product it become even more harder for AMD to undercut nvidia.If that's correct it's actually a bit underwhelming. AMD is positioning itself as the price leader, only matching competing products and slightly undercutting prices.