First of all, the power consumption ratio to performance is off the scale.. AMD is notorious for doing this with their processor line. As others have said, to ultiize the top notch performance you need to balance this with TOP NOTCH monitors and system equipment, so this is not for the limited budget general consumer, by any means, even enthusiasts can't be that enthusiastic about the pricetag unless they take home (after taxes) $80k+ a year in salary. Those people seldom tend to be tech geeks, more likely to put money into a muscle car than a muscle PC. Probably in 2 years this technology will utilize less than 1/2 the power consumption and be 1/2 the size (most likely less than 1/2 the price as well). Amd's resellers have trouble liquidating the 3xxx & 4xxx series so they're reluctant to buy into the 5xxx series hype (in large quantities) and that's why graphics card prices are as high as they are. The justification for these ultra resolutions-cards are for BIG monitors or multi monitor support. Right now that's a very low quantitiy micro niche and far from mainstream.