It's nice to see the mantle of reality distortion has been rightly passed to Johnny Ives. Steve Jobs has taught you well, when something comes along that you disagree with, simply disagree with the notion and not with the statement! Apple shows dip in earnings for Q2 2012, and PRESTO! "We arent here to make money, nothing to worry about, we are losing because we are the best" well perfect, until next quarter when profits are up again and it will be PRESTO! "we are here to make money, and we made lots, and thats why we are the best."