I like Asus products, but their computers have an odd appearance. Except for Eee line, I find their computers look a bit plasticky. Also, they always appear to be directed towards gamers (from what I've seen). They are innovative, though, and make fine computer products and their computers always offer good bang for the buck. I think, however, that they underestimate the importance of advertising. I think Apple proved that you can sell an inferior product (component wise) based on advertising and a slick design. Most people don't even know what components their computers use. Most people by what they see on TV and what looks good a Best Buy. Asus may want to reconsider and advertise. The readers of Tom Hardware know and trust Asus, but most of the world has never heard of them. I bet if you asked most people who makes the Eee pc, they couldn't even name the company. In my mind, though, they could are more capable of starting a new paradigm for computer platforms, sort of like the netbook, than directly compete with Apple. They should out compete Apple by delivering a more efficient product, not try and beat Apple at its own game. At the least, they should advertise.