I don't have any experience dealing with thermal paste at all. On my last build several years ago by buddy helped me set-up my CPU and CPU cooler to make sure it was done properly.
I was reading the article below and it discusses some thermal pastes such as: Freeze Extreme and Coollaboratory's Liquid Pro
"Move up to an average overclock of 4.6GHz and the difference is even bigger with 15 degrees for the Freezer Pro and a massive 20 degrees difference using the Liquid Pro. On top of all that, higher stable overclocking speeds without thermal throttling were reached at lower Voltages using either of the replacement TIMs, although once again the best results were achieved using the Liquid Pro which allowed a stable 5GHz overclock on air at 1.55V. We should mention that the rather large and expensive Thermalright Silver Arrow SB-E CPU cooler was used for these tests, so mileage might vary depending on cooler choice, but even so, the results speak for themselves......"
"Ivy Bridge proven to suffer from poor thermal grease"
http://vr-zone.com/articles/ivy-bridge-proven-to-suffer-from-poor-thermal-grease/15844.html