[citation][nom]thorkle[/nom]7 hours is not short for the normal mode for anyone who has ever played Diablo 2. Diablo isn't about the campaign, it's about getting loot, and making a great character. You spend countless hours playing, for the objective of better items and leveling, not beating the game (even though this is something you do while leveling eventually). [/citation]
Actually it depends on whose playing what game and what mode they're playing it in. Take the first Diablo for example. That game was literally drenched in a fearful aura. In fact, the most striking moments from that game consisted of going into hell along with the great soundtrack that accompanied it. It was less about the loot and more about the atmosphere and if you're playing a singleplayer campaign, its ALL about the atmosphere. I'd say it was the same for Diablo 2. Haven't played the third one yet. On the other hand, if we're talking about multiplayer, that's a totally different story where most assuredly, the loot takes precedence, with one of the reasons being you don't really get to enjoy the atmosphere when people are forced to move at different paces.