In general it is has to be better to blow towards your heat sink, as you want to induce the maximum possible turbulence and velocity in the flow in order to carry the heat away from the heatsink surface.
Whichever direction you blow in you are going to get turbulent flow because of the sharp/square edges on the heatsink elements, but blowing will give you more.
Now, there may be some cases where you want to avoid blowing, possibly because that would be supplying warmer air than sucking because of the relative location of vents, power supplies etc., but start with the assumption that blow is better.