I work for a nonprofit that refurbishes PCs for low income families, and we did a TON of research in free AV solutions last year when we wanted to get away from AVG, and we came to a few conclusions:
1) MSE (Microsoft Security Essentials) had by far the least impact on system performance of any free AV out there, as well as being straight forward and simple to use for our 'less than savvy' customers. This is very important on refurbished computers that are late gen P4 up to early C2Ds with a limited amount of system memory (1-2GB).
2) Most "free" products really suck to use as they constantly advertise for the paid version (and hide links to the free version *cough* AVG *cough*)
3) If you want a virus, there is no protection in the world that will stop you. We have several customers who simply fall for every 'free' piece of software that claims to give better performance, or free gifts, and they download every infected torrent known to mankind! They will override every warning, and even turn their protection off in order to receive the fruit of their labor.
4) The best antivirus is not actually antivirus, it is having modern secure software combined with common sense. Moving from XP to win7 has nearly stopped all of our new customers from coming back due to bugs, and I think that speaks volumes!
At the end of the day we choose MSE for ease of use, low system impact, and lack of advertising. But we compliment it with Malwarebytes (which fills the holes MSE has pretty well), and we provide information on other AV platforms.
Also, for those of you who have a true physical firewall (like a router other than the crap provided by the internet company) then you do not need a software firewall as it is redundant and will likely do less of a job than the physical firewall in the first place. ie, it makes 'all you can eat' AV suites unnecessary.
Other than the seemingly misplaced orgasmic love of Vipre, this was a fun article. Perhaps a followup on lower end hardware would be called for, especially systems with less RAM where the 'all you can eat' antivirus programs will still bring a system to their knees (though admittedly not as bad as they use to be).
Do I see a quarterly roundup coming?