This requirement is another step where software companies are transitioning their products to software-as-a-service subscriptions
It seems pretty clear to me that this will never happen.
Microsoft had two choices and they have already chosen. They could be an OS that people subscribe to monthly, even if it was only as little as $1 per month. Or Microsoft could make Windows a vector that serves up advertisements to its users, thus turning Windows users into products.
Microsoft has already chosen as reported by Tom's Hardware itself as well as sister websites. Microsoft has made all of you the product. This is not a prediction, it is already here and currently exists.
It is said by some that Microsoft could never make Windows a subscription without losing a significant chunk of its user base, well Microsoft would really lose big if they
both made Windows a subscription while STILL cramming advertisements down your throat. To do both would be like setting out to be insulting with "fat mamma" jokes too.
If Microsoft ever starts backing out on the product placement advertisements all of a sudden, that's when SAAS is coming. But for now, transforming its own users into the product following the Google model is by far the safer option. Market research has proven that users are numb to having their data stolen and ad delivery.
Look, if I were the leader of Microsoft and I were staring down SAAS and/or advertisements, I would chose ads too. It's way safer.
Microsoft had nothing to lose by embedding adware. It has much to lose with SAAS.
The only way SAAS and advertisements live concurrently in Windows would be "We'll happily shut off these ads that you are bombarded with. $4.99 per month." So they could then charge people monthly,
but make it look like they aren't charging for Windows itself. It's just a charge to shut off all the ads, that's all. There would be some wisdom in this considering that market research proves people are willing to pay to put an end to advertisements.