It's almost criminally funny the kind of comments being made, the game plays identically with or without box art, sure limited edition collectors set might give you amusing in game items, but mostly it's just an existing item with a unique skin, and what would you do with the DVD media and box art? display it proudly on your mantle, stash it away somewhere to gather dust, ultimately your paying to play the game not for a box or a DVD. If we can happily abandon CDs for digitally downloaded music why is it so hard to do the same with games?
For those who complain about the price of the game, the cure to that is very similarly to the brick and mortar solution, you wait for when the game goes on sale, steam does some nice discounts once the game has been established for a while (far better then the used games section in your local GS) sure you have to wait, but heck you have to wait to get pre-used games too
the only real issue i can see is that you can't gift a game to your friend (yes i know he should be supporting the publisher so they can get more cash to make more quality games yadda yadda), the best solution i can come up with (if your listening valve) is for guest accounts, let someone log into your account as a guest, any games you place into the guest account you can no longer play (well you did say you wanted to give it to him gratis free)