i agree that i would put in the area that makes the most money w/least risk, but 10 million to 300,000 is not a very fair comparison.
to my knowledge, correct me if i'm wrong, but i never seen a console game sell 10 million copies. cross platforms for a combined sale, maybe...but one console by itself, i never heard/seen it.
besides if they do cross platforms, they have to port it to the other consoles and often times PC's is in also, but i guess EPIC is changing their ways for GOW2. when UT first came out, it was a great game but i agree with crock on his views as well, UT03,04...etc. nothing really changed much. for the most part the guns were still the same and they added vehicles and such. it wasn't a revolutionary thing and EPIC has used the same formula for all their UT series, which grew stale over time as more great FPS series came out and took the crown away from UT.
GOW was their most recent break and i think it did really well on consoles, b/c consoles lack FPS where the PC HAS TONS. COD IV and HALO was the last FPS on consoles that really made a mark. honestly though, shooting people while using one joystick to move and the other to aim isn't really my cup of tea for a FPS. i'll pass on console FPS. imo, if a console gamer has a choice of a FPS on a console or PC, they would undoubtedly pick the PC version (if they have a good PC at that).
my suggestion i would give EPIC is, make a game that people WANT TO PAY to PLAY, not some recycled cr*p that uses the same formula year after year after year with a face lift. create something like team fortress 2 as a FPS, and they'll rank it millions.