I can't help but wonder how differently this article would be written had this card, all things being equal, had an AMD badge on it. I'm not so sure that the $1000 price tag (and likely much higher street price) as well as the obvious paper launch coupled with permanent expectations of SEVERELY limited availability would be received quite the same way. I mean, cmon, comparing a graphics card to supercars? I think your comparison is more than a bit exaggerated.