Gamers just need to sit tight. The 3090 Ti nearly halved in price at many retailers following the crypto crash and it's on a matter of time before the same happens to the 4090. Sit back, relax, let the scalpers and influencers hoard the first round of availability, and grab the popcorn as retailers and scalpers start fighting each other to dump inventory after the latest cards clog up stockrooms. Don't fall for the FOMO. Don't preorder at these ridiculous prices.
Also, the size of that A$U$ card.... wow! Either Nvidia designed these things for the mining crowd, or they expect everyone has an eATX case!