Review Gigabyte Z690 Aorus Master Review: Overbuilt, M.2 Abundance

DisplayJunkie

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Mar 7, 2014
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> "Upper Mid-range pricing ($469.99)"

I vehemently reject your framing of the pricing this way. I don't know if manufacturers are pressuring publications to use the 'framing effect' or similar cognitive bias to steer consumers towards thinking they need to spend this much (and thus buying their higher margin products), but I think I am far from alone in rejecting this premise.

I'm sure much of the cost can be justified by the major factors that are well known (high inflation and its causes, new tech cost, etc.), but in the end I think the framing is still manipulative and the price far too high.
 

Co BIY

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Jun 18, 2015
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CPU prices are stable and performance is increasing but motherboard pricing is going crazy. Why?

An article on the drivers of these insane price increases would be interesting to me.

None of the boards make sense for a i5-12600k.
 

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