I think you will see a higher price. Manufacturing cost is only one aspect...if FFD turns out to be as good as they say, they will mark up the price because people will buy it, being "new" technology. It will eventually come back down due to competition, but I think the early models will have a price premium...
oversaw on anandtech hot deal <A HREF="http://www.esystor.com/shop/IPS001.asp?LClssCd=001&MClssCd=009&MClssNm=Monitors&LClssNm=Computers" target="_new">Hyundai L70A </A>
looks like descent mon: dig/analog/2USB/resp.time=25ms etc
and all for $525.